Marketing & Sales

About Marketing & Sales

  • We Mean Business: The marketing pathway focuses on various forms of business ownership, management functions,

    financing, and promotion as they relate to business. Students study the aspects of marketing and managing a small

    business enterprise; risk management; the use of technology; as well as legal, ethical, and social obligations of businesses.

  • Get Hands-on: Work in groups to l

    earn how to create promotional content, design product descriptions, and utilize digital marketing strategies to help businesses thrive

  • Dream Big: This class can help you prepare for a wide range of business careers, such as: financial advisor, marketing manager, entrepreneur/business owner, data analyst, social media manager, event planner, project manager, or even becoming a CEO!

Students in Action!

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Program Highlights

Benefits of the Marketing Pathway

Digital Marketing Tools : Use tools like Canva, Google Ads, Adobe Creative Suite, or website builders to create marketing assets like flyers, websites, or digital ads

Skills Learned: Professional communication, collaboration, and real-world marketing experience

Real World Experience: Create a new product idea, design packaging, and develop branding elements like logos, slogans, and taglines

Work for the School Store

Students have the opportunity to work for "The Nest" once they have completed their level 1, 2, and 3 courses in the Marketing pathway. Students help design, create, and sell apparel and other merchandise. They also get an in-depth look at the retail industry by helping with all aspects from store set-up to the customer service experience. This is a great resume builder and an opportunity for students interested in pursuing a career in business to get a head start!

Join Our Career & Technical Student Organization

We prepare emerging leaders and entrepreneurs for college and careers.

If you are interested in any of the following fields, then DECA is for you!

  • Business Administration & Management

  • Entrepreneurship

  • Hospitality & Tourism

  • Finance

  • Marketing

  • Personal Financial Literacy

Meet The Teacher

Ms. Weast

Ms. Weast graduated from the University of Arkansas in 2018 with a Bachelor of Science in Human Development & Family Sciences and earned her Master's Degree in K-6 Education from the University of Arkansas-Monticello in 2021. She is a passionate and innovative marketing teacher at Pea Ridge High School, who inspires students to explore the dynamic world of business and entrepreneurship.

With five years of experience in education, she has taught a diverse range of courses including Survey of Business, Digital Marketing, Markets/Analytics, Marketing Business Enterprise, Small Business Operations, and Yearbook/Journalism. Mrs. Weast also manages "The Nest," the school’s merchandise store, giving students valuable real-world experience in marketing and retail. Her dedication to teaching and her commitment to student success make her an invaluable part of the Pea Ridge community.

Get involved in DECA!

DECA Highlights

-Opportunity to advance & compete at DECA's International Career Development Conference in locations such as Orlando, FL & Anaheim, CA

-Gain real-world experience by managing The Nest, our school-based enterprise

-Network with industry professionals in marketing, finance, hospitality, and entrepreneurship

-Build leadership and teamwork skills through chapter activities and officer positions

-Engage in local and school-based service projects

-Access scholarship opportunities through DECA

-Gain a competitive edge for college applications and job opportunities

-Connect with peers and mentors who inspire personal and professional growth

-Travel to exciting destinations for conferences and competitions while expanding your horizons

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Arkansas DECA Website
National DECA Website

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